Why Sofort is so good for European e-tailers
Choosing the right local payments for your e-commerce website is crucial to success. The best options are those like Sofort – that are trusted, well established, and provide clear advantages for consumers and merchants.
Having been around for over two decades, Sofort is now one of Europe’s most popular online banking payment methods.
Now owned by Klarna, it’s used by over 85 million people in Germany, Austria, Switzerland, and Belgium – making it essential if you’re looking to gain a strong foothold, grow your customer base or take a larger slice of the market in German-speaking countries.
And its reach is expanding fast. Sofort is also available outside of DACH in major e-commerce markets including France, Italy, Netherlands, Poland, Spain, Sweden, and the UK.
In a world of complexity, Sofort’s appeal is its simplicity
With Sofort, shoppers can pay the merchant directly using a bank transfer – without any complex processes or sharing sensitive data. This makes it ideal for a wide variety of merchants including:
- New and challenger brands
Sofort helps build trust. Shoppers don’t give the merchant their payment details directly. Transactions take place in Sofort’s secure form and in communication with the customer’s bank. There’s no need to register to pay and no anxiety about leaving card or bank details on the checkout page. - Well established brands
Sofort is super convenient which helps boost conversion. It’s quick and easy to make a purchase – the customer doesn’t have to enter lengthy card numbers, create an account, or store their details. Transactions are confirmed and processed immediately and are seen to be simple and secure.
Given its obvious appeal, Sofort is now accepted through TrustPay
Already offered by more than 25,000 online shops globally, Sofort accounts for over 4 million transactions per month.
Last year, TrustPay signed a partnership with Sofort, extending our portfolio of local payments even further.
It’s seen rapid uptake by European merchants and from global players looking to strengthen cross-border sales in key European markets where Sofort is strong.
So far so good, it’s proving a winner for customers and merchants alike.
Find out more about Sofort, and the other local payment options available from TrustPay, at www.trustpay.eu/more-payment-methods or contact our team directly at sales@trustpay.eu.
