Farmasi gets payments makeover from TrustPay
Farmasi je jedna z najrýchlejšie rastúcich spoločností v oblasti priameho predaja na svete, je známa svojimi kvalitnými produktami v oblasti krásy, starostlivosti o pleť, wellness kozmetiku pre telo a tiež záväzkom dodržiavať vysoké štandardy tzv. „bezpečnej krásy“. Jej atraktívnym obchodným modelom založeným na provízii a širokým portfóliom produktov oslovujú stále väčšie množstvo začínajúcich podnikateľov, ktorí sa chcú pripojiť k jej globálnej komunite viac ako štyroch miliónov „beauty influencerov“.
Challenge
Producing over a million products a day, Farmasi aims to become the world’s number-one direct-selling cosmetics company by 2025. To drive growth and boost conversion, it wanted to give buyers the most convenient shopping experience possible by adding localised payments solutions to its online checkouts. Moreover, the last two years brought worldwide phenomena of the pandemic, which totally reshaped our lives into the online form, including daily needs – online shopping available 24/7.
“Cosmetics is a highly competitive market,” says Mr. Mehmet Arsu, General Manager of the Central Europe region at Farmasi. “To successfully sell direct, you need great products and a smooth way to pay. Not having the customers preferred payment method can create a barrier to purchase. We wanted a merchant acquirer and processor that could connect us to a wide portfolio of payment options to meet our customers’ evolving needs.”
The Solution
TrustPay offers an extensive range of alternative payments and has a proven record of working with high-volume, cross border brands. Farmasi chose it to enhance checkouts in high-growth markets including Germany, Czech Republic, Poland, Slovakia and most recently Malaysia or Spain.
To help Farmasi manage its payments, TrustPay provides a merchant portal that simplifies and supports back-office integration, set-up and customisation while keeping payment pages optimised.
It was able to quickly implement local methods (e.g. Sofort and Giropay in Germany, and Blik in Poland) as well as digital wallets like Google Pay and Apple Pay which are rapidly gaining ground across Europe.
Results
TrustPay gives Farmasi a one-stop shop for all the payments rails it needs to customise its checkouts with the optimum mix of digital payments for each country. Customers can pay using the method of their choice through secure payment pages which are consistent with Farmasi’s brand, so there is no interruption to the sales journey, and everything is seamless.
In addition, the fully integrated merchant portal and TrustPay APIs means Farmasi can easily connect, control and customise functionality, for instance setting timings for automatic refunds while using only one screen with total overview of all accounts in charge. Managing merchant portal is very user-friendly and gives flexibility of control.
According to Mr. Arsu “Being able to embed local payments into our checkouts helps us be even more customer centric. At the same time, TrustPay’s merchant portal gives us all the tools and insight we need at our fingertips. We can get even closer to our shoppers, while giving them a smoother, more consistent purchase experience.”
Benefits
TrustPay has all the current and future payments flexibility Farmasi needs. Its easy-to-use control centre lets Farmasi add and configure payment options easily and without disruption. It also helps make complex actions simple. For example, setting up two separate payment rails for the Polish zloty – one for card payments and one for Blik payments. Mr. Arsu adds, “TrustPay is always ready to handle any of our requests fast. We have our own dedicated account manager who will respond within 24 hours. Having this type of support is what really makes it stand out. With TrustPay, we can put our best payments face forward to attract even more global beauty buyers and influencers.”
