Known globally for popular free2play games like BitLife, Empire and Big Farm, Goodgame Studios is a leading online games company. To make in-app purchases easier and more appealing in burgeoning markets, it’s adding local payment options via TrustPay.
Goodgame Studios provides quality gaming experiences to over 500 million registered users worldwide and is among Germany’s largest and most successful gaming software businesses. It’s owned by Altigi GmbH along with New Moon Productions and Sandbox-Interactive, which is in turn owned by Stillfront Group.
All its games are free2play, which means users can download and play them at no cost. However, platforms are monetised by offering players the opportunity to make in-app purchases such as upgrades, in-game currency, cosmetics, characters and new levels or downloadable content.
Goodgame Studios’ fan base comprises highly diverse, digital natives that play on computers, consoles or mobiles. To win them over, it must meet their needs and preferences regarding content, design and communication channels. That includes offering a payment choice for in-app purchases that accelerate progress or enhance their experience.
Bruno Sousa, Senior Vice President of Payment Operations at Goodgame Studios explains, “As a company operating on a global scale, we aim to replicate our domestic success in every country we touch. Our passionate team embraces 40 nations, and our cultural diversity helps us deliver engaging gaming experiences all over the world. We want to reflect this at the checkout when fans pay for options – especially in markets like the Czech Republic and Slovakia where egames are booming.”
Altigi GmbH chose TrustPay as a reputable and reliable EU licensed and regulated payment institution to provide payment services to all studios within the Stillfront Group, using the Goodgame shop services.
With TrustPay, it can add new payment options in regions where choice is particularly important to local gaming communities, including online bank transfers – a popular payment method in Czech and Slovenia. This lets video game players make instant bank transfers for pre‑defined amounts from their chosen local banking institution. Importantly, they can do this seamlessly, without breaking play, using a quick and convenient purchase button.
With online bank transfers, Goodgame Studios can give its Czech and Slovakian customers a stronger feeling of security and allow them to pay, how they want, the way they want, in the natural environment of their own internet banking.
“TrustPay removes the complexity and chance of error,” states Bruno. “Our players can now make immediate payment for the agreed amount, using one-click to authorise a pre-defined money transfer online or via their mobile app. They can play, pay for extras and continue their game with minimal disruption. This is vital for a fast-paced gaming platform, where experience is everything.”
The ecommerce world is borderless so picking the right payment methods for business expansion is essential. With TrustPay, Goodgame Studios’ players get more choice and can opt for their favourite local payment method, which helps improve in-game sales conversion.
Bruno confirms, “Whether players want to explore medieval and fantasy worlds or show off their skills managing a farm or a business with our games, they know that they can indulge their passion safely with us. And get the best way to pay with TrustPay. Not only that, as new studios come online, we can easily scale up payments for new games, markets and audiences as they go live.”